Understanding Passenger Vehicle Demand in Bangladesh
Bangladesh has low car ownership, with motorcycles dominating the roads and a small private car segment supported by limited local assembly. New private car registrations fell in 2025, while SUVs grew strongly between 2020 and 2024.
Building an Evidence Base on Xpander and Competitor Buyers
LightCastle Partners will map the full buying journey, from the first need through to aftersales, using face-to-face surveys in Dhaka and Chattogram.
Turning Consumer Insights into Strategic Recommendations
The study will deliver practical recommendations on attracting customers, improving dealership and aftersales service, boosting retention, and planning market expansion.
The research covers three buyer groups:
- Xpander buyers
- Buyers of other new vehicles
- Buyers of reconditioned vehicles
Project Timeline
- A 16-week project: the study began in September 2026 and runs for 16 weeks.
- Final report: the final report is due in early January 2027.
